Buick, Pontiac and GMC Moving in Together
GMC’s All-New 2010 Terrain and All-New 2009 Yukon Denali Hybrid Make World Debut at the 2009 New York International Auto Show
Needing to reduce brands and models to compete, General Motors has combined three of its most recognized brands; Buick, Pontiac and GMC into one sales and marketing channel – which means many dealers, who had one or two of the brands previously, will now sell all three under one roof. GM says each brand will play to its strengths – Buick larger, premium cars; Pontiac sportier cars; and GMC pickups, SUV’s and Crossovers. This will create a middle sales channel, between GM’s global value brand Chevrolet and its high-end luxury brand, Cadillac.