Poor Service Causes 75% of Insurance Shoppers to Switch
Thursday, January 19th, 2012Car Insurance Customers Change Companies Due to Poor Service
Auto insurance customers who shop around for a better price are likely to change insurance companies 33% of the time. Customers who have experienced poor or bad customer service however are more likely to switch 75% of the time. That means that customers are more concerned about how they are treated than they are about their pocket-book.
An average car insurance customer will gather up to three competitive quotes when they are shopping for a better price. One might think that they would gather more data than that. However they might only get one or two quotes when they are shopping because their previous carrier provided poor service. The first company that shows a level of concern for the customer is probably going to get the business because it sounds like they care. The price might even be higher in some cases but the consumer is looking for someone who cares about them.
Consumers might try shopping insurance brokers rather than directly with an insurance company because the broker can shop several different companies and brokers are likely to be very customer service oriented.
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