Unemployment Insurance, The Ford Way
Automaker introduces payment help for car buyers who lose their jobs.
Ford Motor wants you to buy a car – so much so that it’s willing to cover your payments for up to one year if you lose your job.
On Tuesday, Ford Motor (nyse: F – news – people ) followed in the footsteps of Hyundai and Chrysler by offering a payment protection plan on any Ford, Lincoln, or Mercury that will cover up to $700.00 a month for car buyers who lose their job. The program, which also offers 0% financing on some vehicles and runs until June 1, is meant to spur sales from jittery consumers worried about being unemployed after laying out cash for a car.